Jeff Paul is a fairly well-known name for anyone who is familiar with home business opportunities.  He has been around since the mid-90’s, when he was hawking a book called “How You Can Make $4,000 A Day, Sitting At Your Kitchen Table, In Your Underwear!”  He can now be seen late at night as the pitchman on the infomercial Shortcut to Internet Millions.  In this infomercial, Paul is lounging poolside with beautiful women, conveying the ultra-appealing marketing message of “look at me, you can have this all too.”  Our Jeff Paul review is below:

With this program, you receive ten premade websites, and all backend and programming work is handled for you.  Any products you sell through these sites will be handled through a third party; no order fulfillment or shipping to worry about.

These benefits all sound great right?  In reality they’re not.  Premade websites are very low in quality, are not optimized for search engine rankings, and there are going to be hundreds of thousands of identical sites out there.  How are you going to be able to differentiate yourself?  Creating a site using WordPress or another content management system is super easy these days, the hard part is effectively marketing your site and driving traffic to it.  Jeff Paul does not help you on this end of things.

The Jeff Paul programs will also remarket your information to dozens of companies selling back-end products.  In addition to the $39 you spend on the initial product, you will likely be inundated with calls from telemarketers hawking expensive products.  In 2009 Jeff Paul was charged by the Federal Trade Commission with use of “deceptive practices.”  Essentially the government is telling you that Jeff Paul’s program does not deliver on their promise.  While some people have used his program successfully, it takes an incredible amount of work, trial and error, and Internet marketing knowledge.  When the FTC initiates a crackdown against your company, however, it’s not exactly a glowing endorsement.  Buyer beware.